ABOUT liddle's sports apparel
Serving the midwest with Custom Apparel & Team Gear for Generations
WHO WE ARE
Our story began in 1968, when Normal Liddle opened a small fishing and hunting store to serve the local Kansas City community. What started as a specialty outdoor shop quickly grew alongside the needs of the area. As schools, leagues, and organizations began looking for reliable sources for uniforms and apparel, the business evolved—shifting its focus toward sports apparel and custom-made gear. Over the decades, that evolution turned into a passion for outfitting teams and organizations of all kinds.
Today, we proudly specialize in custom sports uniforms and apparel for schools, leagues, businesses, corporations, and individuals throughout Lee’s Summit and beyond. Our reach extends outside of Missouri as well, supporting teams, organizations, and businesses throughout the Midwest. While our services and technology have grown, our values have remained the same. We believe in exceeding expectations, delivering quality work, offering fair pricing, and building long-term relationships based on trust and reliability. Every project—large or small—gets the same level of care, attention to detail, and commitment to doing it right.
WHO WE SERVE
We’re proud to support a wide range of customers across sports, education, and business. Our roots are firmly planted in athletics, and we work closely with:
- Elementary, middle, and high schools
- Colleges and educational programs
- Teachers, coaches, and athletic directors
- Community and competitive sports leagues
Beyond sports, we partner with businesses and organizations of all types to create custom apparel and promotional items:
- Banks, churches, city organizations, and healthcare offices
- Orchestras, conservatories, and symphonies
- Landscapers, HVAC companies, and construction crews
- Family events, fundraisers, and benefit organizations
- And more
Simply put, if you have a business or organization, we can create something for you—from apparel and accessories to banners, promotional items, and more.
We make custom apparel simple by offering two flexible ways to get started, depending on your needs
OUR PRocess & How it works
Option One: One-Off & Small Group Orders
This option is perfect for individuals or businesses looking for a smaller run of custom items—like personal spirit wear or hats and shirts for employees to wear on the job. It’s fast, personal, and designed to make sure you get exactly what you need.
step one
Visit our store or contact your personal sales rep an idea of what you’re looking for
step two
Our team will help you choose the right apparel and decoration based on your team, budget, and goals
step THREE
We will get your products on order and decorate them as needed
step fOUR
You’ll be notified when your order is ready for pickup
Option Two: Team, School & Organization Online Stores
For schools, leagues, and businesses where individuals purchase their own items, we offer a streamlined online store process. This system removes the hassle from group ordering while ensuring accuracy, consistency, and quality.
step one
Your organization connects with one of our sales representatives to discuss apparel, accessories, colors, logos, and design details
step two
Our design team creates the artwork and gets approval
step three
We build a custom online store for parents, players, employees, or supporters to place orders
step four
We order all apparel and accessories
step five
Once items arrive, we print or embroider everything in-house
step six
Orders are organized, packaged, and prepared for delivery or pickup
Trusted Affiliates & Quality Brands
We partner with trusted apparel brands and industry-leading vendors to ensure every piece we produce meets our standards for quality, comfort, and durability. These long-standing relationships allow us to offer reliable materials, consistent sizing, and professional results across every sport, business, and organization we serve.
Whether you need a few custom pieces or a full online store for your team or organization, we make the process work for you. From walk-in, one-off orders to fully managed team and school ordering systems, our sales team will guide you every step of the way.
Connect with our sales team today and let’s get started on apparel your team will be proud to wear.

